OmniRecover — Abandoned Cart Recovery Suite

4-Channel Cart Recovery: Email + SMS + WhatsApp + Push — now headless-ready with a full GraphQL API

Stop losing revenue to abandoned carts. OmniRecover reaches your customers through every channel that matters — automated email drip sequences with coupon incentives, SMS and WhatsApp messages via Twilio or Cequens, and browser push notifications with zero SaaS fees. Version 1.1 adds a complete GraphQL API for headless storefronts (PWA Studio, Next.js, Vue Storefront, Hyvä Checkout) and Discount Abuse Protection that stops shoppers from abandoning carts on purpose to farm coupons. One suite, four channels, any storefront.

How It Works

Cart Abandoned

A customer adds items to their cart but leaves without completing checkout.

Cron Detects It

The automated cron job identifies the abandoned cart after your configured delay threshold.

Multi-Channel Outreach

Recovery messages fire across all enabled channels — email, SMS, WhatsApp, and browser push.

Cart Restored & Converted

Customer clicks the secure one-click restore link and completes checkout with their original cart — on your Magento storefront or, via GraphQL, inside your headless app.

Core Features & Capabilities

3-Step Email Drip Campaign

Step 1: Friendly reminder with product images (1 hour)
Step 2: Discount incentive with auto-generated coupon (24 hours)
Step 3: Last-chance urgency reminder (72 hours)
Each step independently configurable with custom templates

SMS Recovery

Automated SMS notifications via Twilio or Cequens
Customizable message templates with variables
Automatic phone number normalization per country
Intelligent send throttling and cooldown periods

WhatsApp Recovery

Plain text and WhatsApp Business template messages
Pre-approved template support with Content SID
Compliant with WhatsApp Business API requirements
Dynamic parameters: customer name, products, cart total

Browser Push Notifications

Self-hosted VAPID Web Push — no SaaS fees
Works for both logged-in customers and guests
Service worker with click-to-recover functionality
Customer self-service opt-out from account dashboard

Auto Coupon Generation

Unique single-use coupon codes per abandoned cart
Self-provisioning: auto-creates Cart Price Rule if needed
Configurable discount percentage, prefix, and code length
Zero manual setup required for coupon generation

Secure One-Click Cart Restore

HMAC-SHA256 signed recovery tokens (email channel)
Cryptographic 32-character tokens (SMS/WhatsApp/push)
Configurable token expiry (default: 7 days)
Handles both guest and logged-in customer sessions

Admin Dashboard & Reports

Summary stats: total abandoned value, cart count, items
Full UI Component grid with filters, sorting, and export
Cart detail view with product thumbnails and recovery history
Notification log across all channels with status tracking

Provider-Agnostic Messaging

Swap between Cequens and Twilio without code changes
Encrypted API credentials stored in Magento vault
Extensible architecture: add new providers via DI only
Multi-store support with per-store provider configuration

Headless Commerce & GraphQL API NEW

restoreAbandonedCart & restoreAbandonedCartFromNotification mutations restore any cart from a token
Recovery links point straight at your PWA route via a configurable {{token}} URL template
Push subscriptions from any JS app: subscribeAbandonedCartPush / unsubscribeAbandonedCartPush
All settings exposed on storeConfig; customer carts protected by the customer’s bearer token

Discount Abuse Protection NEW

Closes the “abandon on purpose to get the coupon” loophole: max coupons per shopper in a rolling window
No new coupon once one was redeemed; optional first-purchase-only mode
Coupons are locked to the recipient email — enforced at apply time and again before the order is placed (Luma, REST, GraphQL)
Choose the fallback: send step 2 without a coupon, or skip straight to step 3

Recovery Channels

3-Step Drip + Coupons

SMS

Twilio & Cequens

Business API Templates

Browser Push

Self-Hosted VAPID

Built for Headless Commerce

Every recovery flow works without the Magento storefront. Point the links at your app, call one mutation, and the shopper lands on a fully restored cart — coupon already applied.

GraphQL Mutations & Queries

restoreAbandonedCart(token, apply_coupon) — email links
restoreAbandonedCartFromNotification(token) — SMS / WhatsApp / push links
abandonedCartRecovery(token) — preview items, total and coupon before restoring
subscribeAbandonedCartPush / unsubscribeAbandonedCartPush

Storefront-Agnostic Links

Per-channel URL templates with a {{token}} placeholder
Guests receive a masked cart_id for cart(cart_id:)
Signed-in customers get the cart as customerCart — their current cart is merged, nothing is lost
Same rules as Luma: one shared service powers both entry points

Config & Push From Any App

storeConfig exposes restore, discount, channel and VAPID settings
Browser push opt-in from React / Vue / native web apps
Works with PWA Studio, Next.js, Vue Storefront, Hyvä Checkout
Luma storefronts keep working unchanged

mutation {
  restoreAbandonedCart(token: "<token from the link>", apply_coupon: true) {
    cart_id  is_guest_cart  coupon_code  coupon_applied
    cart { total_quantity  prices { grand_total { value currency } } }
  }
}

Why Choose OmniRecover?

Maximize Recovery Rates

4 channels reach customers where they are most responsive
Email open rates: ~20%, SMS: ~98%, WhatsApp: ~95%
Push notifications for instant, in-browser re-engagement
Escalating email drip from gentle reminder to urgency
Discounts only reach shoppers who genuinely need a nudge — coupon farming is blocked

Zero Recurring SaaS Fees

Self-hosted push notifications via VAPID protocol
No PushOwl, OneSignal, or similar subscriptions needed
Pay only for SMS/WhatsApp usage at provider rates
One-time license, unlimited recovery notifications

Full Admin Control

Per-step enable/disable and configurable delays
Manual send buttons to trigger recovery on demand
Complete audit trail: every notification logged
CSV/XML export for analytics and CRM integration

Production-Grade Architecture

PHP 8.1 strict types, declarative schema, modern patterns
Unit and integration tests included across all modules
Encrypted credentials, HMAC tokens, timing-safe validation
Multi-store aware with per-store configuration scoping
Service contracts + GraphQL resolvers, ready for headless and Hyvä

Recovery Timeline in Action

+ 1 Hour EMAIL SMS WHATSAPP PUSH

Friendly reminder sent across all enabled channels. Cart contents with product images in email, concise recovery link via SMS & WhatsApp, push notification with one-click restore.

+ 24 Hours EMAIL

Incentive email with an auto-generated unique coupon code (e.g., RECOVER-X7K2M9P1 for 10% off). Coupon is single-use, tied to this cart and locked to the recipient’s email; abuse protection decides whether this shopper still qualifies for a discount.

+ 48 Hours SMS WHATSAPP

Follow-up SMS and WhatsApp nudge with updated recovery link. Intelligent cooldown ensures no over-messaging.

+ 72 Hours EMAIL

Final urgency email — “Last chance to complete your purchase” with scarcity messaging and one-click cart restore.

Customer Clicks Link CONVERTED

Cart is instantly restored to the customer's session. They land on checkout with all original items, ready to complete the order.

Timeline and channels are fully configurable. All delays, templates, and channel selection are managed from the Magento admin.

What’s Included

Bonlineco_AbandonedCart

3-step email drip campaign engine with auto coupon generation, tokenized cart restore, discount abuse protection, admin dashboard, and Magento report integration.

Bonlineco_AbandonedCartGraphQl

GraphQL API for headless storefronts: restore carts from email tokens, preview recovery links, expose recovery settings on storeConfig.

Bonlineco_AbandonedCartNotification

Multi-channel notification layer for SMS, WhatsApp, and browser push with HMAC-signed recovery links, throttling, and push subscription management.

Bonlineco_AbandonedCartNotificationGraphQl

GraphQL API for SMS / WhatsApp / push recovery links and browser push subscriptions from any headless app.

Bonlineco_MessagingService

Provider-agnostic messaging infrastructure supporting Cequens and Twilio for SMS and WhatsApp, with encrypted credentials and extensible provider architecture.

Technical Specifications

Magento Version: 2.4.4 – 2.4.8+ compatible

PHP Support: 8.1, 8.2, and 8.3

Modules Included: 5 (AbandonedCart, AbandonedCartGraphQl, Notification, NotificationGraphQl, MessagingService)

Installation: Upload to app/code — no Composer required

Storefronts: Luma, Hyvä and headless (PWA Studio, Next.js, Vue Storefront) via GraphQL

Multi-Store: Full multi-website & store-view support

SMS Providers: Twilio & Cequens (extensible)

Push Protocol: VAPID Web Push (minishlink/web-push)

Security: HMAC-SHA256 tokens, encrypted vault storage

Database: Declarative schema (db_schema.xml)

Cron Jobs: 3 automated jobs (email + SMS/WhatsApp + push)

GraphQL API: 5 mutations, 1 query, 7 storeConfig fields

Abuse Protection: Coupon limits, redemption block, email-locked coupons

Version: 1.1.0

Test Coverage: Unit & integration tests included (PHPUnit 10)

Documentation

Complete installation guide, configuration reference for all five modules, GraphQL reference for headless storefronts, abuse-protection settings, channel setup, provider credentials, troubleshooting, and more.

View Full Documentation

Recover Lost Revenue Across Every Channel

Every abandoned cart is lost revenue. OmniRecover gives you four ways to bring customers back — email, SMS, WhatsApp, and push notifications — all from a single Magento extension suite.

One suite. Four channels. Luma or headless. — Built for Magento 2 by Bonlineco.

OmniRecover - Abandoned Cart Recovery Suite for Magento 2

More from Bonlineco